Equinox x American Ballet Theatre
This project celebrated movement and performance in its purest form. I served as the lead producer, managing everything from studio rentals and casting to on-set logistics. Working in close collaboration with Equator Studio and Equinox’s internal creative team, we told a story about the discipline of ballet and the beauty of form.
It was a return to tactile, image-driven storytelling — elegant, spare, and emotionally resonant. The final piece was featured across Equinox's digital channels and launched in tandem with their Spring content refresh.
Credits
Production Company
Equator Productions (@equatorproductions)
American Ballet Theatre Talent
Erica Lall (@erica_lall)
Chris Vo (@cvo_nyc)
Director
Anthony Prince Leslie (@anthonyprinceleslie)
Executive Producer
Ashley Cimone (@ashleycimone)
Associate Producer
Ridah Farooqui (@ridah.farooqui)
Production Coordinator
Ric-Chara Pina (@rixz)
Director of Photography (DP)
Ryan Chun (@ryan___takashi)
Camera Team
1st AC: Govinda Angulo (@govindaangulo)
Gaffer: Ariel Nehorayoff (@arielnehorayoff)
Key Grip: Brandon Roberts
Swing: Julia Payne (@clubdeamis)
Robot Team
Bolt Tech: Bill Vela
Bolt Operator: Riley Morgan
Photography
Photographer: Neva Wireko (@_____neva)
Photo Retoucher: Vegas Giovanni (@vegasgiovanni)
Hair & Makeup
Makeup Artist: Whittany Robinson (@whittanyrmakeup)
Hair: Anike Rabiu (@anikerabiu)
Wardrobe
Stylist: Milton Dixon (@miltonmania)
Stylist Assistant: Rashied Black (@royaltyrah)
Colorist
Josh Bohoskey (@breezus_christ)
Sound
Sound Engineer: Rajuju Brown
Music
Anthony Blue Jr. (@antbluejr)
Props
Prop Designer: @skilset
Prop Stylist: Ashley Cimone (@ashleycimone)
Post-Production
Editor: Anthony Prince Leslie (@anthonyprinceleslie)
VFX: Samtubia Edwards (@samtubia_edwards)
Equinox Team
Creative Director: Will Mayer (@willhmayer)
Producer: Rashaad Denzel (@rashaaddenzel)
Associate Creative Director: Vanina Kim (@v.a.n.i.n.a.v)
Designer: Connor Kelly (@connorjkelly)
Production Assistants (PA)
Arie Cooper (@ariecooperdp)
Jariel Maria (@lifeofjari_)